DVDPlay Now in More Than 960 Safeway Stores

San Jose, CA -- DVDPlay,Inc. a DVD rental kiosk developer and operator, is now in more than 960 Safeway stores. With only eleven locations in the San Francisco Bay Area starting in 2002, the company's recent accelerated growth has come through their partnerships with major grocery chains and convenience stores, as well as campus bookstores, and select fast food partners.

With competitive pricing that is up to 70 percent less than traditional video stores, DVDPlay continues to experience rapid growth within the industry boasting close to 1,300 locations, with plans to install 1,800 more locations by 2008. As of September, 2007, DVDPlay has kiosks in 37 states across the U.S. and Canada.

"We are pleased to offer this service to our customers across a growing number of our stores and believe that the DVDPlay kiosk appeals to our customers by providing a high quality, low cost entertainment rental destination inside our stores." said Mike Minasi, president of marketing, Safeway.

"We are thrilled to hit this milestone and extend our leadership in the DVD movie rental industry," said Chuck Berger, chairman of the board and chief executive officer, DVDPlay. "Our DVDPlay kiosk is the perfect combination of innovative technology and seamless customer experience that allows stores to offer an affordable entertainment experience with extreme convenience to people across the United States, without taking up a Lot of space and manpower, like our retail brick & mortar competitors."

About DVDPlay
DVDPlay is the creator, manufacturer and operator of the world?s first automated and remotely managed DVD rental kiosk. Consumers experience the ultimate in DVD rental convenience, the latest Hollywood releases, and an every day low price, all with just a swipe of their debit or credit card. Rental transactions take less than a minute. The entire system is simple, secure and easy to use. www.dvdplay.com