DVDPlay receives 2007 North American Frost & Sullivan Award
for Product Innovation
Palo Alto, Calif. October, 2007 — Frost & Sullivan selected DVDPlay as the recipient of the 2007
North American Frost & Sullivan Award for Product Innovation in the DVD rental market.
DVDPlay, a market pioneer, offers unparalleled customer service through its stand-alone DVD rental machines.
Weekly new release DVD rentals, competitive pricing and discounts, ease of renting and returning DVDs, and
clever product promotions have helped DVDPlay carve a niche for itself in the competitive $8.2 billion North
American market.
DVDPlay kiosks have created a revolution in the revenue stream of the DVD rental market, as customers are
beginning to prefer this model to online DVD rentals and traditional video stores. Kiosks ensure immediate
delivery of DVDs to customers, unlike the online DVD rental business, where shipping requires one or two
business days. Also, DVDPlay kiosks’ small footprint (5.5 square feet) aids easy installation at strategic
locations such as convenience stores.
“Kiosks rent movies in just 60 seconds, including choosing a movie category, selecting the movie, and swiping
a debit/credit card for payment,” says Frost & Sullivan Research Analyst Balaji Vasudevamurthy. “This process
is less time consuming compared to video stores, where customers need to stand in line, wait for the service
staff of the video store to make the entry regarding the movies selected, check the discs, verify the membership,
and accept payment.”
The DVDPlay kiosks use a patent-pending software that enables the provision of promotional offers to customers,
aids real-time inventory management, facilitates advertising, and shows new movie trailers. This product charges
$1.49 per DVD rental for the first day and subsequently, 99 cents for each additional day. The prices are less
than half of what the traditional video retailers charge (nearly $4 per DVD) for new titles.
Kiosks also score over traditional video stores in reducing cost of operation. They help eliminate real estate
and labor costs, as the entire system is automated, including the inventory management.
DVDPlay kiosks have bright prospects in the North American market considering almost 70 percent of Americans
prefer watching movies at home and 90 million U.S. homes have at least one DVD player. Customers rented 4
million DVDs from DVDPlay in 2005, an astonishing 200 percent growth in the rentals from 2004. It rented out
6 million DVDs in 2006 and reached its 10 millionth rental in September 2007.
“The pricing scheme and promotional offers from DVDPlay are expected to enhance its brand name and increase
customer base,” notes Vasudevamurthy. “By creating the ideal mind share through pricing and promotional
strategies, growth can be expected in established (California) and new markets (Texas and Florida).”
Each year Frost & Sullivan presents this Award to the company that has demonstrated excellence in new products
and technologies within its industry. The recipient company has shown innovation by launching a broad line of
emerging products and technologies.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for
demonstrating outstanding achievement and superior performance in areas such as leadership, technological
innovation, customer service, and strategic product development. Industry analysts compare market participants
and measure performance through in-depth interviews, analysis, and extensive secondary research in order to
identify best practices in the industry.
About DVDPlay
DVDPlay is the creator and manufacturer of the world’s first fully automated and remotely managed DVD rental
machine. Operated exclusively by credit or debit card, there are no application forms to complete, no clerks
to pay and no cash to collect. Rental transactions take less than a minute. The entire system is simple, secure
and easy to use. For more information, visit www.dvdplay.com
About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's
Growth Partnership Services, Growth Consulting, and Career Best Practices empower clients to create a growth-focused
culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45
years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from
more than 30 offices on six continents. For more information, visit www.awards.frost.com
Contact:
Stacie Jones
210.247.2450
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