NORRISTOWN, PA – March 14, 2007 – Genuardi’s Markets and DVDPlay team-up to offer customers the latest Hollywood DVD rentals inside local stores in the Philadelphia area. The easy-to-use, red, DVDPlay kiosk is located in the front of the participating Genuardi’s stores and has up to 100 movie titles to choose from.
“The hottest hits of the season are in our stores,” said Maryanne Crager, public affairs manager for Genuardi’s. “We aim to provide our customers with the convenient experience of one-stop-shopping for groceries and a movie. This gives our customers another reason to visit our stores and catch up on the newest movies without having to make an additional stop.”
Customers can rent and return their DVDs at any participating Genuardi’s. There are no membership fees or late fees.
“We are expanding across the nation with Safeway and its divisions like Genuardi’s,” said Sheri Tate, vice president, sales operations, DVDPlay. “Bringing fun, value and convenience to Genuardi’s customers is part of the value proposition DVDPlay brings to each store.”
Customers can rent and return the newest DVD movie releases from the easy-to-use DVDPlay kiosk in as little as sixty seconds. Customers simply make their DVD movie selection, swipe a major credit or debit card and receive their DVD.
The regular price is $1.49 the first night, 99˘ each extra day. It’s roughly one third the cost of a rental at traditional DVD outlets if returned the next day. DVDs can be returned to any participating Genuardi’s store.
About Genuardi’s
For more than 80 years, Genuardi’s (www.shop.genuardis.com) has been serving Delaware Valley consumers. More than 5,000 team members operate 37 stores throughout Pennsylvania and New Jersey, carrying on the company traditions of freshness, quality, great value and legendary customer service. Genuardi’s has been a division of Safeway Inc. since February 2001.
About DVDPlay
DVDPlay (www.dvdplay.com) offers consumers unparalleled convenience, low rental prices and new release DVD movies at kiosks located in grocery stores, convenience stores, military bases and apartment complexes. The easy-to-use, credit card-enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new releases available. DVDPlay kiosks are located across the US and Canada with 2,250 expected to be installed by the end of 2007.
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