Retail Sales Leader Brings Retail Experience and Leadership to Leading DVD Movie Rental Kiosk Operator

San Jose, CA – April 10, 2007 – DVDPlay today announced that Melissa Moore has joined the executive team as senior vice president of retail operations and sales.

Moore joins DVDPlay after 14 years at ADVO Inc., the nation’s largest direct mail and in-home print marketing company, where she was deployed for the last three years as the national account executive for Team Safeway.

She was responsible for 16 cross-functional partnership teams, 11 retail divisions and nine category groups that designed and delivered profitable, scalable and sustainable marketing solutions. Her responsibilities included managing top and bottom line performance and delivering $40 million in targeted direct mail and data-driven print marketing programs.

Prior to Safeway, Moore was senior account representative at the Oakland Tribune where she was part of the original development team responsible for launching the newspaper’s TMC product and Market Saturation Program. Before joining the Tribune, Moore was at Foote, Cone and Belding Advertising where she was responsible for managing a $20 million account in media buying for Taco Bell and Volume Shoes.

“Melissa’s expertise in large national account management and sales, especially her broad background with Safeway, will play an instrumental role in building and maintaining our relationships with major retail chains and extending our leadership position in the movie rental kiosk marketplace,” said Chuck Berger, chairman and CEO, DVDPlay.

About DVDPlay
DVDPlay’s (www.dvdplay.com) easy to use, credit card enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new movie releases available. Movies can be rented in less than 60 seconds. DVDPlay kiosks are conveniently located in stores and restaurants that customers typically visit two to three times per week. There are more than 1,000 DVDPlay kiosks located in 35 States and Canada. DVDPlay’s kiosks are networked and powered by patent-pending software that enables dynamic pricing, promotions, inventory management, advertising and movie trailer insertions as well as the capture and measurement of key business metrics. DVDPlay kiosks meet all federal and state regulations including UL, FCC and ADA certification.