Lanham, Md. – Safeway and DVDPlay have joined forces to offer customers the latest Hollywood DVD rentals inside selected local stores in the mid-Atlantic region. The DVDs will be available through easy-to-use, red DVDPlay kiosks located in the front of the participating Safeway location. Shoppers will be able to select from more than 100 movie titles.
“The hottest hits of the season are in our stores,” said Safeway’s Roger Herding, director of marketing, Eastern Division. “We aim to provide our customers with the convenient experience of one-stop-shopping for groceries, and now they can add a movie. This gives our customers another reason to visit our stores and stay current with the latest movie releases without having to make an additional stop.”
Customers can rent and return their DVDs at any participating Safeway. There are no membership fees or late fees.
“We are expanding across the nation with Safeway,” said Sheri Tate, vice president, sales operations, DVDPlay. “Bringing fun, value and convenience to Safeway’s customers is part of the value proposition DVDPlay brings to each store.”
Customers can rent and return the newest DVD movie releases from the easy-to-use DVDPlay kiosk in as little as 60 seconds. Customers simply make their DVD movie selection, swipe a major credit or debit card and receive their DVD. New releases are added to machines each Tuesday and can be available for four to six weeks.
The regular price is a $1.49 the first night, $.99 each extra day, roughly one third the cost of a rental at traditional DVD outlets. (Editor’s Note - A list of participating Safeway stores is attached on a separate page).
DVDPlay (www.dvdplay.com) offers consumers unparalleled convenience, low rental prices and new release DVD movies at kiosks located in grocery stores, convenience stores, military bases and apartment complexes. The easy-to-use, credit card-enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new releases available. DVDPlay kiosks are located across the US and Canada with 2,250 expected to be installed by the end of 2007.
Safeway Inc. (www.shop.safeway.com) is a Fortune 500 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,761 stores in the United States and western Canada and had annual sales of $40.2 billion in 2006. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY.
Safeway’s Eastern Division employs approximately 16,000 people and operates 179 stores, including 38 Genuardi's Markets in Southeastern Pennsylvania and New Jersey, with 77 Safeway stores in Maryland, 44 in Virginia, 16 in the District of Columbia and five in Delaware.
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